b-havior | design | about b-havior

Brian Bergeron is the artistic talent behind b-havior, a one-man creative force specializing in art direction, design and photography. b-havior increases graphic visibility for clients in the retail, non-profit, and technology industries, including The Museum of Modern Art (MoMA), Douglas Elliman Realty, Particle Sciences, a123systems, Roots of Development and Open the Door, Inc.

Currently, Bergeron serves as the Retail Division’s Assistant Creative Director for The Museum of Modern Art (MoMA). He oversees and directs the MoMA Visual Brand on museum product, MoMA Store advertising, signage, store visuals and online. In addition, Bergeron works as a team member focused on bringing the most innovative design product to the NYC marketplace.

Prior to NYC, Bergeron was the Art Director for Boston Children’s Museum, where he re-branded the City’s fourth largest cultural institution with a new logo and visual language. Positioning the Museum as the anchor of the up-and-coming Seaport District, this rebrand included a fresh color palette, new imagery/ photography, streamlined fonts and enhanced support graphics for all print, web and exterior signage design, serving to revitalize the look of the building and environments on the historic Fort Point Channel.

Bergeron is a co-founder of ADHESIVE NYC and an active member of the AIGA. In his spare time, Bergeron enjoys exploring the world with his camera, running in the park, eating in the fair City of New York (see link at right ---> ) and going for long walks with his dog, Jasper. Bergeron graduated from Syracuse University with a Bachelor of Fine Arts in Illustration and a concentration in photography.